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A SUCCESS STORY
The year is 1984. In Sweden, women's groups discuss a proposed bill
that would make all places of work "sex-free zones". In Norway, sports fans cheer as Grete Waitz wins her seventh New York marathon finally becomes an Olympic event later that same year. In Denmark, where the mute swan has been elected as the nationalbird, Bjarne Stæhr and his Norwegian colleague Frithjof Rasmussen sit and discuss how expensive watches seem to have become. Much too expensive for the quality delivered, in their opinion. During their conversation, a vision is born, and with it a brand and a recipe for success that is still alive and growing today: Inex of Scandinavia.
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Inex had been founded back in 1952, when Bjarne's father, Henning Stæhr, designed the first Inex watch. With
a visionary feel for a good idea, Rasmussen and Stæhr travelled the world, visiting manufacturers of watchcases, cogwheels, accumulators
and circuit cards - everything they would need to build a brand new kind of watch. The duo became a trio through partnership with the Swedish company Watch Market, who provided complementary expertise on watches and shared their vision of Scandinavian design. Selecting the finest components from the grand smorgasbord of the timekeeping world, they created a brand new watch with exquisite Scandinavian design: Inex of Scandinavia. What Rasmussen, Stæhr and Watch Market succeeded in creating was a watch of high quality that stood for the best of Scandinavian design - function and innovation - and was much less expensive than the competition. Their success was assured.
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Today, Inex of Scandinavia stands for the classic values embodied in the words wiser times. And Inex watches are still made the same way today
as yesterday - taking components from the finest manufacturers. We design watches for active people who want a timepiece that is absolutely trouble-free. That's how we create and recreate - time after time - the success story that is Inex of Scandinavia. |
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